Add to that, the fact that using retinoids can cause side effects, in the form of redness, peeling and dryness, and you can see it’s a must if you want your eyes to stay free from irritation. Most retinol serums and moisturisers will be too strong or rich in texture for the delicate eye contour that is 10 times thinner than the rest of the face. You might well ask, do we really need a dedicated retinol eye cream? In a single word, yes. “You want to start building collagen early to delay signs of ageing, and if you’re older retinol does a great job at addressing fine lines, wrinkles and uneven texture by stimulating the production.” “If you are in your early 20s and beyond, you should be using a retinol eye cream,” says Dr Dennis Gross, dermatologist and dermatologic surgeon. And it works on dark circles too, by reducing the visibility of dark veins beneath the surface and fading hyperpigmentation. Applying retinol (or vitamin A members of the retinoid family) to the area will increase cell renewal and stimulate collagen production to form firmer and thicker skin, in turn plumping fine lines and wrinkles. The thin and fragile eye contour is one of the first to show signs of ageing, thanks to a lack of collagen and elastin in the area, coupled with constant movement and facial expressions causing the skin to crease. But did you know it’s equally as effective in an eye cream too? In fact, it has set the gold standard for skin actives and should definitely be in your PM routine somewhere. You probably already know by now that retinol is one of just a few skincare ingredients scientifically proven to rejuvenate the skin.

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